Caitlin White

Service designer, behavioral strategist, and creative director based in Brooklyn, NY, focused on building concept-driven systems from end to end - including fintech platforms, coaching programs, and financial literacy workshops.
 

Experience spans creative direction, UX and product design, money coaching, user research, and high-trust career coaching, shaped by prior roles at Bain Capital and Advent Software. I've led salary negotiations for 500+ professionals and developed behavioral tools for fintech startups including Hera Invests and Aura Finance.
 

My work lives at the intersection of trust, emotional engagement, and strategic systems - whether mapping a product journey, rebuilding onboarding, or supporting someone through a charged compensation negotiation.
 

A few current projects include Rebel Art Club, a personal finance club that meets in craft circles, and The Power of Four, a workshop series that helps people build financial literacy tailored to their life stage, career path, and real-world priorities.
 

Also, a dedicated Auntie, craft enthusiast, big mountain skier, windsurfer, pop art fiend, and summertime bike rider who loves taking art classes.