Caitlin White

SOLVING FOR

The lack of visual and emotional thrill in saving and investing - compared to the rush of consumerism - by reframing finance as a beautiful, visually rich & rewarding experience through art, that inspires people to keep contributing funds to build their net worth.
 

ROLE
Founder · Product Designer · Creative Director
 

TOOLS
Figma · Canva · User Interviews · Compliance Research · Investor Decks
 

CONTEXT
Hera Invests was a behavioral finance prototype created to reframe saving and investing as something emotionally rewarding. I designed the full experience, from brand voice and website to a fully clickable Figma prototype. Over 150 women were interviewed to inform interface, tone, and design decisions. Features were mapped around key emotional moments like payday highs and spontaneous spending triggers. Research into KYC, AML, and compliance requirements shaped early product viability and investor materials.

The result: a fintech concept disguised as immersive art, built to spark financial behavior change from the inside out.
 

VIEW IT ↓